Scaling a Furniture & Home Décor Brand with Facebook Ads: $111K Revenue at 5.16 ROAS
Challenge
A furniture and home décor e-commerce brand in Australia needed a scalable Facebook Ads strategy to break through stagnant growth. Their past campaigns lacked proper funnel segmentation, relied on outdated targeting methods, and were not optimized for conversions. Despite investing in ads, they struggled to achieve consistent sales and profitability.
The challenge was clear: build a profitable, conversion-driven Facebook Ads system capable of generating $10,000+ in monthly sales with at least a 5x return on ad spend (ROAS).
Objectives
Rebuild the Facebook Ads account structure from the ground up.
Implement a full-funnel strategy across TOFU, MOFU, and BOFU customer stages.
Achieve $10,000+ in monthly sales while maintaining a 5+ ROAS.
Expand reach across Facebook and Instagram while maximizing conversion efficiency.
Build scalable systems for long-term growth in the e-commerce niche.
Turnaround Plan That Transformed the Campaign
Comprehensive Meta & Facebook Ads Audit
Conducted a full audit of historical data, technical setup, and attribution tracking using the Facebook Conversion API, ensuring accurate performance measurement.Competitor & Market Analysis
Researched successful e-commerce players in the furniture and décor space to extract insights on targeting, ad formats, and creative styles.Full-Funnel Campaign Structure
Designed campaigns for every stage of the funnel:TOFU: Instagram video ads, UGC creatives, and lifestyle content to attract new audiences.
MOFU: Retargeting campaigns with carousel ads and collections to re-engage visitors.
BOFU: Conversion-focused product catalog ads driving users directly to checkout.
Creative Development & Testing
Partnered with a Facebook Ads video editor and virtual assistant to produce a diverse creative mix — including UGC videos, carousel formats, static images, and collection ads. Each format was tested to identify the highest-converting creatives.Instagram & Shop Optimization
Optimized Instagram Shop and Meta Catalog integration for better visibility and smoother shopping experiences.Targeting Refinement
Tested multiple audience strategies including lookalikes, interest-based segments, and retargeting pools. Identified and scaled top-performing segments to improve conversion efficiency.High-Quality Traffic Generation
Focused on driving traffic with strong purchase intent, ensuring the Meta Pixel gathered quality data to accelerate learning and increase conversions.Ongoing Optimization & Creative Refresh
Worked closely with a Facebook media buyer and Instagram ads specialist to continuously update campaigns, refresh creatives, and refine targeting to maintain strong ROAS.Conversion Rate Optimization (CRO)
Identified website improvement opportunities, ensuring ad traffic converted at higher rates and maximizing overall ad profitability.Scalability Framework
Built a campaign structure designed for vertical scaling (increasing budgets on top performers) and horizontal scaling (expanding into new audiences and formats).
From Panic to Profits — A Client Turned Believer
By rebuilding the Facebook Ads strategy from the ground up, this furniture and home décor brand successfully scaled beyond expectations. Through full-funnel targeting, high-impact creatives, and continuous optimization, we not only met but exceeded the client’s goal — delivering over $111K in revenue at a 5.16 ROAS.
This case study highlights how a structured Facebook Ads strategy can transform an underperforming e-commerce account into a profit-generating growth engine. The brand is now positioned for sustainable scaling across Facebook and Instagram advertising platforms.
From Frustration to Bestseller Strategy — Turning Ad Struggles into Sales Success
Our data-driven and creative-focused strategy delivered outstanding results:
Transactions: 272
Revenue Generated: $111,264.37
ROAS: 5.16 (exceeding the 5x target)
Goal Achievement: Surpassed the $10,000 monthly sales target by over 10x.
This project proved the effectiveness of combining advanced media buying, creative testing, and CRO insights to drive high-value growth in the e-commerce furniture niche.
Do you want to Transform your brand into a future powerhouse? It’s time to kick things off.
