Driving 1350% ROAS with Facebook Ads for B2B & B2C Segments
Overspending, High ACOS & No Profit in Sight
A client operating in both B2B and B2C markets struggled to generate meaningful results from their Facebook Ads campaigns. Their previous setup lacked segmentation between B2B and B2C audiences, had limited creative diversity, and underutilized advanced tracking tools.
As a result, transactions were low (only 34 sales), and revenue failed to scale. The challenge was to rebuild their Facebook Ads system with advanced targeting, refined creatives, and precise audience segmentation to maximize profitability.
Stabilize Spend, Improve Conversions, and Scale Profitably
Increase transactions and revenue through optimized Facebook Ads campaigns.
Achieve profitable results with a significant boost in ROAS.
Build separate acquisition and retargeting funnels for both B2B and B2C segments.
Leverage advanced tracking (Pixel + Conversions API) for accurate data-driven optimization.
Test multiple audiences and creative formats to identify the most profitable strategies.
Our Strategy to Lower ACOS & Boost Sales
Comprehensive Technical Audit
Reviewed Facebook Pixel setup, Conversions API, and event tracking to ensure accurate attribution and data collection.Historical Campaign Audit
Analyzed previous campaigns to identify gaps, underperforming strategies, and opportunities for improvement.Full-Funnel Strategy for B2B & B2C
Designed a marketing strategy covering awareness (TOFU), engagement (MOFU), and conversion (BOFU), tailored separately for B2B and B2C audiences.Meta Shop (Catalog) Integration
Set up Meta Shop with dynamic product catalogs, enabling personalized product recommendations and retargeting ads.Segmented Retargeting Campaigns
Built retargeting funnels specifically designed for B2B and B2C users, re-engaging website visitors and abandoned cart users with tailored messaging.Audience Interest Exploration
Tested multiple audience interest groups to uncover high-converting segments for both B2B and B2C markets.Creative Testing & Optimization
Experimented with diverse ad formats — including dynamic creatives, carousels, and static ads — to identify which styles resonated best with each segment.Dynamic Retargeting Launch
Rolled out dynamic retargeting campaigns early, which delivered immediate wins and laid the foundation for scaling.Segmentation & Refinement
Continuously fine-tuned campaigns by separating audience behaviors, testing new interests, and aligning creatives with buyer intent.
Proven Success: A Roadmap for Scalable Growth
This project highlights how strategic segmentation and data-driven optimization can turn struggling campaigns into highly profitable ones. By combining advanced tracking, audience testing, and tailored creatives, we grew transactions by over 350% and achieved an extraordinary 1350% ROAS.
The client now has a solid advertising framework capable of scaling profitably across both B2B and B2C markets, proving the power of precision in Meta Ads strategy.
From Frustration to Bestseller Strategy — Turning Ad Struggles into Sales Success
By implementing a segmented, data-driven Facebook Ads strategy, we transformed performance dramatically:
Transactions: Increased from 34 → 154
Revenue Generated: $44,529.57 (up from $8,123.29)
ROAS: Increased by 1350%
The new strategy successfully bridged B2B and B2C needs, driving scalable, profitable growth.
Do you want to Transform your brand into a future powerhouse? It’s time to kick things off.
