Profitable Scaling with Meta Ads – 3.95 ROAS on £7,000 Spend
Challenge
The client’s key challenge was profitability while scaling. With a break-even ROAS of 1.7, they needed campaigns that not only covered costs but also delivered high-margin growth. Previous campaigns lacked proper audience segmentation and creative testing, which resulted in wasted spend and missed opportunities.
Objectives
Achieve profitable scaling above the 1.7 ROAS break-even point.
Increase overall sales volume and revenue through Meta Ads.
Build a structured ad funnel for both new and returning customers.
Lower wasted ad spend by refining targeting and ad creatives.
Create a long-term scalable system for sustained growth.
Strategies
To deliver results, we implemented a data-driven Meta Ads strategy across the entire sales funnel:
Comprehensive Account Audit – Fixed tracking errors and ensured accurate Facebook Pixel & Conversions API setup.
Campaign Restructuring – Organized campaigns to separate prospecting, retargeting, and retention for better optimization.
Funnel-Based Targeting – Deployed TOFU (cold audiences), MOFU (engagement/website visitors), and BOFU (abandoned carts & buyers) campaigns.
Creative Diversification – Designed high-converting ad creatives including UGC videos, carousel ads, and product-focused visuals.
Audience Testing & Expansion – Used broad targeting, lookalikes, and interest stacking to identify top-performing segments.
Dynamic Retargeting – Personalized ads for cart abandoners, product viewers, and past purchasers to drive higher conversions.
Ad Copy Variations – Tested multiple ad copies emphasizing urgency, social proof, and unique product benefits.
Budget Optimization (CBO & ABO Mix) – Balanced Campaign Budget Optimization for scaling and Ad Set Budgets for testing.
Performance Tracking & Iteration – Weekly analysis to pause underperformers and scale winning ads.
Retention & Loyalty Campaigns – Targeted previous buyers with upsell and cross-sell campaigns to maximize lifetime value.
Conclusion
This case study demonstrates how a structured Meta Ads strategy can transform ecommerce results. By focusing on funnel optimization, creative variety, and precise targeting, we helped the client scale profitably, achieving nearly 4X returns on ad spend in just one month.
Solutions & Results
By combining creative testing, funnel segmentation, and precise targeting, we built a campaign ecosystem that nurtured cold traffic into loyal customers. Each stage of the funnel was optimized to deliver both volume and profitability, ensuring the client could scale with confidence.
£7,000 ad spend generated £28,000 in sales
Achieved 3.95 ROAS (well above the 1.7 break-even point)
Increased revenue while maintaining strong profit margins
Reduced wasted spend through optimized targeting & creatives
Built a scalable system ready for future growth
Do you want to Transform your brand into a future powerhouse? It’s time to kick things off.
