Driving Massive Returns with Meta Ads – 9.74 ROAS in the First Month
Challenge
Launching a brand-new business comes with unique challenges. The client had no existing sales data, no warm audiences, and little brand awareness in the market. This meant our Meta Ads campaigns had to:
Build awareness from scratch,
Generate conversions quickly to prove viability, and
Establish a profitable system to reinvest in growth.
The key challenge was to create profitable sales in the very first month, while setting the groundwork for long-term scaling.
Objectives
Build brand awareness and reach potential customers in the target market.
Drive profitable sales with ROAS above 2 (the minimum for scaling).
Create a funnel strategy that nurtures cold audiences into buyers.
Optimize creatives, targeting, and budget allocation for maximum efficiency.
Deliver results quickly to help the client reinvest and grow further.
Strategies
We designed a multi-layered Meta Ads strategy that combined data-driven decisions, advanced targeting, and creative testing.
Full Technical Setup – Installed and verified Facebook Pixel and Conversions API to ensure accurate tracking and reporting from day one.
Market & Competitor Research – Analyzed competitors and customer psychology to identify unique selling points and craft messaging that resonates.
Defined Funnel Stages (TOFU, MOFU, BOFU) – Built campaigns for cold traffic (awareness), warm traffic (engagement & site visitors), and hot traffic (cart abandoners & past buyers).
Cold Audience Expansion – Used broad targeting, interest stacks, and lookalike audiences to find the most profitable cold audiences quickly.
Creative Diversification – Developed multiple ad creatives including lifestyle videos, user-generated content (UGC), carousel ads, and product-focused images to test different formats.
High-Impact Ad Copywriting – Crafted ad copy highlighting value, urgency, and social proof, while A/B testing short-form vs. long-form messages.
Dynamic Product Ads (DPA) & Retargeting – Launched catalog and retargeting campaigns for product viewers, add-to-carts, and website visitors to maximize conversions.
Budget Allocation (CBO + ABO Mix) – Applied Ad Set Budget Optimization for testing and Campaign Budget Optimization to scale winning ads.
Rapid Testing & Iteration – Continuously monitored CTR, CPM, and conversion data, cutting underperformers and scaling high performers.
Retention Campaigns & Upsells – Targeted new buyers with upsell offers, cross-sells, and loyalty-building campaigns to boost lifetime value (LTV).
Conclusion
This case study highlights how, with the right Meta Ads expertise and data-driven approach, even a brand-new ecommerce business can achieve extraordinary results from day one. By creating a structured funnel, testing multiple creatives, and scaling strategically, we delivered a 9.74 ROAS on the first month’s ad spend, proving the power of a well-executed Meta Ads strategy.
Solutions
Our structured approach transformed a brand-new ecommerce brand into a profitable business within its very first month. By combining creative testing, advanced targeting, and funnel optimization, we not only built awareness but also generated substantial revenue.
Results
£6,950 ad spend generated £67,700 in sales
Achieved an outstanding 9.74 ROAS in the first month
Built a solid funnel system for cold, warm, and hot audiences
Established a profitable advertising foundation for scaling in the coming months
Boosted both brand awareness and customer acquisition simultaneously
Do you want to Transform your brand into a future powerhouse? It’s time to kick things off.
