From 48% to 2.11% ACOS — A 3-Month Amazon Ads Overhaul That Generated $64K in Sales

We began with a full diagnostic audit. We discovered multiple issues: overlapping broad-match campaigns, inconsistent bidding, no negative keywords, and auto-campaigns left to run without supervision. Every dollar was fighting for unqualified traffic. Our first step was to pause everything and rebuild.

We restructured the campaign into intent-based groupings: branded keywords, high-converting category terms, and competitor-focused ASIN targeting. Each campaign had its own objective and performance indicators, giving us precise control over performance.

Manual campaigns were prioritized over auto to avoid waste. We launched exact and phrase match campaigns using handpicked keywords based on historical data, market intent, and competitive analysis.

We leveraged tools like Helium 10 and Brand Analytics to identify long-tail keywords with high conversion rates but low competition. These keywords became the core of our exact match groups.

Negative keyword strategy was enforced from day one. Using past search terms and predictive exclusions, we blocked hundreds of irrelevant queries that had previously wasted ad budget.

We built tightly grouped ad sets to control which keywords triggered which ads, allowing better optimization and cleaner analytics. No keyword was left to chance.

Daily bid optimization was a must. We monitored performance every 24 hours and adjusted bids manually based on keyword ACOS, ROAS, and conversion trends—scaling winners and cutting losers in real time.

We built product targeting campaigns that targeted weaker competitor listings with poor reviews, higher pricing, or fewer features. These campaigns generated highly qualified traffic at a lower CPC.

To improve listing performance and support ad conversions, we worked with the client to update product titles, bullet points, backend keywords, and even images. Consistency between ad and listing was essential.

We introduced strategic top-of-search placement multipliers only on proven keywords. This helped boost CTR and volume without overextending the budget on unqualified traffic.

Remarketing was introduced in the form of Sponsored Display ads. These targeted users who viewed the product but didn’t buy, closing the loop and improving overall sales volume.

Sponsored Brand campaigns were launched in week 4 with custom creatives and headlines aligned to our highest-performing keywords. These helped dominate search real estate and improved brand credibility.

Our ad creative testing included headline variations, primary image A/B testing, and cross-device performance monitoring. We applied changes weekly based on CTR and conversion data.

A layered budget system was applied where 80% of the ad spend was allocated to top-performing campaigns and the rest used for keyword exploration and testing. This ensured the core remained profitable.

A limited-time coupon promotion was paired with our best-performing keywords during high-traffic windows. This increased urgency, boosted CTR, and helped improve rankings.

We continuously mined new keywords from both our manual campaign reports and Amazon’s search term data. Every week, we added new terms to scale reach and paused those underperforming.

We optimized product detail pages based on customer feedback and competitor benchmarking. Better descriptions and comparison charts helped drive up conversion rates post-click.

Campaign segmentation was further refined based on device traffic. We optimized for mobile users by adapting headlines and testing mobile-friendly image layouts.

Placement data was carefully monitored to determine which sections (top-of-search, product pages, rest-of-search) were producing the highest ROAS. Budgets were shifted accordingly.

We tested launch-day boosts for new reviews and social proof, temporarily increasing ad bids when a fresh 5-star review hit. This technique created momentum that contributed to improved organic rank.

Weekly dashboards were delivered with full transparency—tracking spend, CPC, ACOS, ROAS, keyword trends, and next-step action plans. The client had complete visibility, which helped rebuild trust.

In month 2, we introduced a tightly controlled auto campaign solely for keyword discovery. New profitable terms were quickly transferred to manual campaigns.

By month 3, we had reached stable profitability. The campaigns were highly efficient, predictable, and scalable—meeting all major KPIs with room for continued growth.

The final result: ACOS dropped from 48% to 2.11%, sales skyrocketed to $64,444, ROAS hit 47.50, and all from just $1,356 in ad spend. The client went from worried to thrilled—and immediately hired Nexa Solutions Hub for long-term portfolio management.