From 54% to 2.85% ACOS in Just 60 Days — A Precision Ad Strategy That Delivered $33,404 in Sales

We started by pausing all active campaigns to stop the bleeding. We then performed a full audit of past performance, identifying problem areas: inconsistent match types, duplicated targets, no negative keywords, and bid overspending.

Next, we created an entirely new campaign structure: separating branded, category, and competitor keywords into dedicated manual campaigns. This helped us isolate performance data and control spending at a granular level.

We used Helium 10, Amazon Brand Analytics, and product-specific term reports to discover highly relevant, long-tail keywords with strong commercial intent and lower competition. These keywords formed the foundation of our exact and phrase match campaigns.

Auto campaigns were avoided in the first month. Instead, we focused on manually built structures with tight keyword relevance to maintain full control over traffic quality and cost per click.

Negative keywords played a vital role. We analyzed previous search term reports and blocked over 100 non-converting and irrelevant queries, significantly improving ad relevance and CTR.

Our manual bidding strategy was conservative and responsive. We started with low bids and gradually increased them only on high-converting terms. This ensured we never paid more than necessary while scaling only what worked.

To enhance exposure, we launched ASIN targeting campaigns. These focused on competitor products with weaker reviews, higher pricing, or poor image presentation. The resulting conversion rate was exceptional and helped boost ROAS quickly.

Our creative optimization included testing multiple versions of main images and A+ Content updates in coordination with our keyword targeting. Ensuring the listing aligned with the user’s search intent was key to increasing conversions.

We utilized placement modifiers strategically. Only proven keywords were given higher bids for top-of-search placements to avoid unnecessary spend on unqualified traffic.

In the second month, we cautiously launched a limited auto campaign with strict targeting and negative filters. Its only purpose: discover new converting search terms. The resulting keywords were quickly transferred into manual campaigns for further scaling.

We implemented Sponsored Display remarketing for warm audiences who had visited the listing but didn’t convert. These campaigns brought back interested buyers at a significantly lower ACOS than cold traffic.

Every day, our team adjusted bids based on individual keyword performance—raising bids for ACOS under 2.5%, and pausing those above 15% unless they were still scaling. This daily management kept the campaign lean and profitable.

We set strict budget rules, prioritizing the top 20% of performing keywords using the Pareto principle. Lower-performing campaigns were capped or paused, ensuring every dollar delivered results.

We introduced limited-time coupons to support campaigns during peak conversion hours and boost CTR. These added urgency and boosted listing traffic during competitive periods.

To validate user engagement, we ran A/B tests on ad copy and Sponsored Brand headline ads. The winning variations produced a 14% increase in CTR and contributed to higher conversion efficiency.

We optimized backend search terms, removing keyword duplication and aligning metadata with our paid targeting. This improved organic relevance and helped support paid rankings.

Using campaign placement reports, we refined which ad slots were yielding the best returns and adjusted placements accordingly—reducing reliance on broad visibility and focusing on areas with better conversion.

Our mid-month dashboards tracked every metric daily: ACOS, ROAS, CTR, spend, and order volume. This enabled real-time decision-making and gave the client full visibility—an immediate trust booster.

By the end of the 2nd month, we had completely turned the campaign around. With just $952 in ad spend, the client generated $33,404 in sales, achieved 2.85% ACOS, and a staggering ROAS of 35.08.

The client, once overwhelmed and unsure, was now fully confident. Impressed by our disciplined strategy, transparency, and results, they signed up for long-term management and added 2 more products to our care.