Scaling Revenue & Reducing CPC by 87% with Meta Ads
Challenge
The client faced difficulty scaling their ecommerce sales while controlling costs. Their ad spend was inefficient due to high CPC and poor audience segmentation. Despite having a strong product offering, their campaigns lacked funnel-based planning, creative diversity, and retargeting depth. With initial revenue at €10,384.91, the brand needed a sustainable Meta Ads strategy to expand reach, reduce costs, and build loyalty.
Objectives
Increase transaction volume while maintaining ROAS above 2.
Reduce CPC to improve efficiency of ad spend.
Strengthen brand awareness and customer loyalty.
Create a scalable funnel-based strategy with Meta Ads.
Expand into new markets with efficient targeting.
Strategies
We applied a comprehensive Meta Ads strategy across the funnel, with a focus on precise targeting, creative diversity, and continuous optimization:
Full Technical Audit – Ensured proper Facebook Pixel & Conversions API setup for accurate event tracking.
Account Restructuring – Cleaned campaign structure for clearer learning phases and budget control.
Funnel-Based Planning (TOFU, MOFU, BOFU) – Designed campaigns for awareness, engagement, and conversion stages.
Creative Diversification – Launched UGC ads, carousel creatives, product catalogs, and dynamic collection ads.
Audience Segmentation – Tested broad targeting, interest-based groups, and lookalikes for high-value customers.
Dynamic Retargeting – Showed personalized ads (abandoned carts, viewed products) to increase conversions.
Ad Copy & Creative Testing – Ran multiple variations of ad creatives and copy to identify top performers.
Cost Optimization – Implemented CBO (Campaign Budget Optimization) and tested different bidding strategies to reduce CPC.
Engagement Campaigns – Boosted brand visibility with video ads and Instagram Reels to warm up cold audiences.
Continuous Monitoring & Scaling – Weekly performance reviews, pausing underperformers, and scaling winning campaigns.
Conclusion
Through a funnel-based Meta Ads strategy, the brand successfully reduced costs, increased sales, and strengthened customer trust. The focus on creative diversity, precise targeting, and continuous optimization delivered both short-term results and long-term scalability.
Solutions & Results
By focusing only on Meta Ads, we created a structured ecosystem that guided users from awareness to purchase. Personalized creatives, precise audience testing, and a well-defined retargeting strategy lowered CPC, improved efficiency, and built long-term brand recognition.
Revenue Growth: Increased from €10,384.91 → €58,511.13
Cost Efficiency: Reduced CPC by 87%
Higher ROAS & ROMI: Achieved profitability above benchmarks
Improved Brand Recognition: Strengthened loyalty and trust in key markets
Sustainable Growth: Built a system ready for long-term scaling
Do you want to Transform your brand into a future powerhouse? It’s time to kick things off.
